Bikini-themed promo for local bike tour deepens criticism of industry’s gender issues

Buffered Bike Lane with a bike symbol and arrow pointing forward
gsp email

Screenshot of an email promoting a local bike event.

One of the Portland area’s biggest bike event companies apologized Wednesday for sending a promotional email dominated by a big photo of a weathercaster in a bikini.

“Frightening Poll,” said the email from Good Sport Promotion (screenshot at right). “47% of Romanians did not expect today’s heatwave despite having watched the weather last night.”

“Remember Nadia Comaneci?” the email’s text began, referring to a Romanian athlete (but not the woman pictured). “She got the first perfect 10 in the Olympics. (Montreal 1976) This weekend we have a perfect 10 on the weather forecast.”

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Good Sport Promotion launches new ‘VIP’ program

Buffered Bike Lane with a bike symbol and arrow pointing forward

Good Sport Promotion, the local company behind the Worst Day of the Year Ride, the Cirque du Cycling, Portland Century, and many others, has a new ‘VIP’ program.

Good Sport’s Ayleen Crotty says it’s just another way to get folks motivated to get out and ride. “We have a lot of dedicated participants who ride our events all year long. We want to reward them for being so dedicated to cycling and riding bikes to support great causes,” she said via email today.

The main part of the VIP program is, of course, perks and discounts.

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