New crossing safety PSA by Portlandia producer pits ‘pedestrians vs. cars’

“Look first, walk second” is the main slogan backing up a new safety PSA campaign that aims to raise awareness about the “unsafe behaviors of today’s pedestrians.”

The video was created by Portlandia executive producer David Cress as part of a partnership spearheaded by Oregon State Representative Jeff Reardon. Reardon, whose district includes Happy Valley and east Portland, was partially funded (with $12,000) by the Portland Bureau of Transportation in partnership with the Clackamas County Commission, Clackamas Community College and marketing agency 3/Thirds.

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US DOT moves to ban cell phones for commercial truck, bus drivers

Buffered Bike Lane with a bike symbol and arrow pointing forward
NE Couch bike box

A truck turns right over a bikeway on NE Couch.
(Photo © J. Maus)

On Friday, the US Department of Transportation proposed a new safety regulation that would ban hand-held cell phone use for commercial truck and bus drivers.

If the rule goes into effect (after a 60-day comment period), drivers in violation could be fined up to $2,750 and repeat offenders could lose their commercial driver’s license. Companies that allow drivers to use cell phones while driving could face a maximum fine of $11,000.

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