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New heatmap feature continues hot streak for Portland-based Ride with GPS

Posted by on September 29th, 2020 at 8:22 am

There are all sorts of cool things you can do with the heatmap. Compare the route density and intensity east and west of I-205 in Portland.

Long before GPS devices became a popular piece of cycling gear, two Oregon State University computer science majors were busy creating Ride with GPS, an app and website that made it easy for anyone to plan a route, navigate, and track their rides. 13 years later this little startup is a bona fide tech success story with a feature list that continues to grow alongside its user base.

(Image source: Ride with GPS)

Today Portland-based Ride with GPS launched its much-anticipated heatmaps feature which promises to allow anyone to, “ride like a local, anywhere in the world.” Using aggregated data from the past two years of millions of Ride with GPS users worldwide, the heatmap highlights were people actually ride. This type of information is invaluable when riding in a new area, or when you’re looking to go deeper and find new roads in places you (think you) already know.

The heatmap is viewable on its own, but the real magic happens when you toggle it on as an overlay when creating a new route or while navigating out in the field.

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Imagine you’re in a new town or unknown rural area and you’ve got the Ride with GPS app open to record your ride. With the heatmap enabled you’ll be able to see the most popular route — vetted by millions of previous trips — right on your screen.The “heat” of the colored lines on the map will show you which roads are likely to be the safest, most convenient, and most fun to ride.

It’s like having all the best local knowledge tucked right inside your device, or like a Yelp review system for routes.

Here’s another way the heatmap feature can be used: Let’s say you were curious how to safely get from the Sandy River near the city of Sandy to the Springwater Corridor? As you can see in the map detail below, one route dominates so you can be assured that’s the one to pick.

Springwater on the left, Sandy River on the right. The heatmap makes the east-west connection decision easy (it’s SE Dodge Park Blvd by the way).

Planners and urban cycling advocates can also glean vital information about bike route density (or lack of it), desire lines, and so on. Knowledge about where people ride can help cities plan and build better bike infrastructure. What can we learn when this data is compared to a heatmap of Biketown bike share trips?

Global user base.

According to Ride with GPS, the source data for the heatmap is completely private and will be updated weekly to prune out users who opt-out of their rides being used. Out of the box, the heatmap only uses publicly-logged trips and respects all privacy zones (around start/finish locations) set up by users.

The heatmap is just the latest in a string of new features recently released by Ride with GPS. And people are taking notice. According to Kevin Prentice, who does marketing and product strategy for the company, they’ve added 41% more new users in the last year compared to the previous year. The company is also up to 19 full-time employees and has more hiring planned for the 2021 season.

In addition to the heatmap, the company’s route planner (already the best in the business if you ask me) received a major set of improvements and refinements back in May. One of the biggest upgrades was a cool feature known as Auto-Trace. This allows you to take a ride you’ve recorded, or a ride from a file or elsewhere, and automatically generate a cue-sheet with turn-by-turn directions at the click of a button.

Ride with GPS pairs with Garmin’s Varia tail light for a vehicle warning system.

Also this past summer Ride with GPS inked a deal with industry heavyweight Garmin to be the exclusive app partner for their line of Varia radar devices. The Varia (available with or without a rear light) tracks vehicles approaching from your rear and sends an audible and visual warning to the display of a GPS device on the handlebars. If your phone is mounted and recording with Ride with GPS, the warning from the Garmin unit come right onto the screen. It’s like having a “car back!” even when you’re riding alone.

Prentice says growth has also been fueled by translating the site and app into six languages. As you can see if you pan out on the heatmap, Ride with GPS has users worldwide — which means you can find great routes nearly anywhere in the globe you happen to find yourself.

Ride with GPS has free and paid plans, but you don’t need an account to view the heatmap. The new tool is available on the mobile app recording screen for all Ride with GPS members and as an overlay on the mobile and web route planners for Basic ($6 per month, $50 per year) and Premium ($10 per month, $80 per year) members.

Check out the new heatmap here.

— Jonathan Maus: (503) 706-8804, @jonathan_maus on Twitter and jonathan@bikeportland.org
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NOTE: We love your comments and work hard to ensure they are welcoming of all perspectives. Disagreements are encouraged, but only if done with tact and respect. BikePortland is an inclusive company with no tolerance for discrimination or harassment including expressions of racism, sexism, homophobia, or xenophobia. If you see a mean or inappropriate comment, please contact us and we'll take a look at it right away. Also, if you comment frequently, please consider holding your thoughts so that others can step forward. Thank you — Jonathan

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A J ZeladaRoberta RoblesDavid HampstenBike Guyqqq Recent comment authors
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David Hampsten
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David Hampsten

Looking just at the heat map data, bicycling in Portland is primarily a recreational pursuit rather than a transportation option for commuters. The thickest lines are at the buttes, along the esplanade and the adjacent bridges, Springwater, Terwilliger, Skyline, and Council Crest. Portland is a lot like most other US cities, especially college towns like Boulder – lots of cyclists, but not as many bicycle commuters, people riding to and from work.

Or does this reflect the type of user of this system – recreational riders rather than average commuters, people who use other modes to get to work or who don’t work, versus working people who rely on the bicycle as their primary means of transport?

Jason
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Jason

This is a great addition to the platform, but it only really serves to inform those who use it. In before “well duh”. My meaning is, commuters who flock to this will not find the information as relevant. Since this platform is typically used by joy riders. There are some interesting insights, to see the heavy traffic on “the long way around” to Lake Oswego for instance; via Multnomah to Oleson.

Barbur is kind of sketchy these days with leafs on the shoulder and Terwilliger windy and hilly. But both are more direct that the long way round. I would love to see everyone who uses Oleson to get to LO to “critical mass” on Barubur. We need that to show just how improvements are sorely needed on Barbur.

I’d start with enforcing the speed limit and lowering it to 35 throughout the length of it. That short 45mph, 1 mile stretch is just not needed and encourages really unsafe driving as people arrive in the city. Followed up with non-Newtonian-fluid speed bumps.

Todd/Boulanger
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Kool!
[But its sad to see those lost riders who are doomed to ride around in circles forever once they get trapped in the gravtational vortex of PIR.]

Johnny Bye Carter
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Johnny Bye Carter

Very telling map. It really shows how much of a jigsaw bicycle routes really are. And there are several areas that people won’t ride.

In my FoPo neighborhood I don’t see a lot of activity on the SE Center greenway. And there are lots of people using SE 72nd even though it’s narrow with no bike lanes and lots of car traffic. Nobody riding through Vernon or Cully except on a few main roads.

I wonder if Springwater and the I-205 path are still getting a lot of rides. I would think that data these days would differ quite a bit from over the last couple years.

Bike Guy
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Bike Guy

… if you want to upgrade to Premium from the basic paid account, you can see the heatmap.

I already subsidize RidewithGPS by paying all year (through Google Play) when I use it at most one or two months a year (the summer).

but I guess they figure I’m not paying them enough money. Grr.

Roberta Robles
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Roberta Robles

Can we use this data on top of the crash data to prioritize safety improvements at #visionzero hotspots? Align all the curb ramp improvements in popular places? Love seeing what feels like ‘old’ data look new and useful again. Thank you Ride with GPS. ❤️❤️

A J Zelada
Subscriber

Garmin Light Review: Have been a fan of Ride with GPS for a long time. I bought the rear light described above and wrote a review of it: http://www.72km.org/vox/varia-review.html
Having a decline in my hearing, this device has helped increadibly. I have used it across the USA this past year (despite covid) in multiple cities. It works very well to alert me when I am in a new place that I don’t know well. The battery is poor…read my review…tis expensive for a tail light but the radar creates a dependancy on it! AJZ