Northeast Portland’s bikes-for-all charity/advocacy organization and nonprofit bike shop has a new look.
For the second time since its founding in 1994, the Community Cycling Center has “refreshed” its branding, offering a new digital-friendly logo and one of those scroll-y mobile-friendly websites.
Here’s a fun GIF of CEO Mychal Tetteh personally unveiling the new logo:
the details of a brand refresh.
To celebrate the occasion, there’s also a quality video that talks about the CCC’s work through the story of Laquida Landford, a Portlander who earned her bike at the shop and rides it regularly.
“Sometimes you just want to tune everything out and be in your own space,” she explains in the short film by NW Documentary.
The brand refresh was a pro bono project by the folks at full-service creative agency BPN.
Advertisement
For the benefit of local bike historians, the CCC has also circulated photos of its previous two logos, taken outside its shop at 17th and Alberta. Here’s CCC founder Brian Lacy sometime in the 1990s, with the original sign:
And here’s the one we’ve gotten used to over the last decade or so:
“Our community needs to hear powerful stories like Laquida’s,” Tetteh said in a news release. “Our work is about more than just the bike, but the life-changing impact this tool can make.”
The CCC hopes its new website will be part of that, communications manager Melinda Musser adds.
“We hope to grow our blog into a more robust community space where more of our partners can share stories like Laquida’s,” Musser wrote on the blog.
Thanks for reading.
BikePortland has served this community with independent community journalism since 2005. We rely on subscriptions from readers like you to survive. Your financial support is vital in keeping this valuable resource alive and well.
Please subscribe today to strengthen and expand our work.
Beautifully done video! Nice unveiling of the new logo too. 😀
The brand, the video, Mychal tearing his clothes off…it’s all great. Nicely done!
That video made my day! Truly inspiring. Thanks everyone at CCC.
Wonderful video. I donated a bike to the CCC a few years ago, and I sometimes wonder who got it and if that person likes it. It’s a great organization.
CCC and Yellow Bikes were my E ticket to a different life. Our paths haven’t crossed much in recent years, but I am happy to see them still there, still relevant.
Great video and branding. I have always loved supporting CCC and the work they do.
One note, though: That first pic from the 90s, I think that’s the storefront next to what is now The Alleyway bar on NE 24th and Alberta.
That is correct, it’s from our original bike shop location on 24th & Alberta.
Thank you for the positive feedback and support, everyone!
Interested to hear more about there project studying Gentrification in North Portland as seen through the lens of the bicycle. Sounds like they are still finishing it up though.
The Gentrification Project is Laquida’s project, but we provided the training and tools she needs to be successful. She still has plans for leading some sort of ride to address gentrification in Portland. We will keep people posted.
A nice refresh to their look and a fantastic, beautiful video. Kudos to all involved. A great reminder that I (and we all) should give them more money. 🙂