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Community Cycling Center unveils new logo, website and a very nice video

Posted by on November 2nd, 2015 at 9:15 am

Northeast Portland’s bikes-for-all charity/advocacy organization and nonprofit bike shop has a new look.

For the second time since its founding in 1994, the Community Cycling Center has “refreshed” its branding, offering a new digital-friendly logo and one of those scroll-y mobile-friendly websites.

Here’s a fun GIF of CEO Mychal Tetteh personally unveiling the new logo:

Mychal revealing new logo and tagline

That is the smile of somebody who no longer has to plan
the details of a brand refresh.

To celebrate the occasion, there’s also a quality video that talks about the CCC’s work through the story of Laquida Landford, a Portlander who earned her bike at the shop and rides it regularly.

“Sometimes you just want to tune everything out and be in your own space,” she explains in the short film by NW Documentary.

The brand refresh was a pro bono project by the folks at full-service creative agency BPN.

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For the benefit of local bike historians, the CCC has also circulated photos of its previous two logos, taken outside its shop at 17th and Alberta. Here’s CCC founder Brian Lacy sometime in the 1990s, with the original sign:

Founder Brian Lacy with original logo and bike shop location on 24th and Alberta

And here’s the one we’ve gotten used to over the last decade or so:

Community Cycling Center bike shop - 2nd logo

“Our community needs to hear powerful stories like Laquida’s,” Tetteh said in a news release. “Our work is about more than just the bike, but the life-changing impact this tool can make.”

The CCC hopes its new website will be part of that, communications manager Melinda Musser adds.

“We hope to grow our blog into a more robust community space where more of our partners can share stories like Laquida’s,” Musser wrote on the blog.

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Lale SantelicesMelinda MusserElliotBrendan TreacyHeather Recent comment authors
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Anne Hawley
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Anne Hawley

Beautifully done video! Nice unveiling of the new logo too. 😀

Carl
Subscriber
Carl

The brand, the video, Mychal tearing his clothes off…it’s all great. Nicely done!

longgone
Guest
longgone

That video made my day! Truly inspiring. Thanks everyone at CCC.

PNP
Subscriber

Wonderful video. I donated a bike to the CCC a few years ago, and I sometimes wonder who got it and if that person likes it. It’s a great organization.

Joe Adamski
Guest
Joe Adamski

CCC and Yellow Bikes were my E ticket to a different life. Our paths haven’t crossed much in recent years, but I am happy to see them still there, still relevant.

Heather
Guest
Heather

Great video and branding. I have always loved supporting CCC and the work they do.

One note, though: That first pic from the 90s, I think that’s the storefront next to what is now The Alleyway bar on NE 24th and Alberta.

Melinda Musser
Guest

That is correct, it’s from our original bike shop location on 24th & Alberta.

Thank you for the positive feedback and support, everyone!

Brendan Treacy
Guest
Brendan Treacy

Interested to hear more about there project studying Gentrification in North Portland as seen through the lens of the bicycle. Sounds like they are still finishing it up though.

Lale Santelices
Guest

The Gentrification Project is Laquida’s project, but we provided the training and tools she needs to be successful. She still has plans for leading some sort of ride to address gentrification in Portland. We will keep people posted.

Elliot
Guest
Elliot

A nice refresh to their look and a fantastic, beautiful video. Kudos to all involved. A great reminder that I (and we all) should give them more money. 🙂