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Oregon’s Scenic Bikeways make it big with NYC Times Square ad

Posted by on August 22nd, 2012 at 3:10 pm

Looks even better in Times Square.

Travel Oregon (a combined effort of the Oregon Parks and Recreation Department and the Oregon Tourism Commission) is continuing their aggressive promotion of Oregon as a premier bicycling destination. Last week they announced the publication of a new map of their Scenic Bikeways system and today they celebrated when Times Square lit up with the news.

Travel Oregon introduced the new map earlier this week. It includes full details on the nine officially-designated Scenic Bikeway routes complete with mile markers, information about nearby parks, campgrounds, lodging, eateries, nearby bike shops, and more. The map is available free from Travel Oregon’s website (where you can order a copy, it’s not available online yet).

And today from New York City, Travel Oregon staffer Kristin Dahl shared a cell phone image of the Scenic Bikeways map announcement being beamed on a jumbotron high above Times Square. Check it out below the jump…

I bet to a lot of people in traffic in New York City, riding a bike in Oregon sounds like a pretty dang good idea.

When it comes to great rides, Oregon’s stock is rising. Crater Lake was recently singled out as our state’s best ride by Bicycling Magazine, and a new book, Fifty Places to Bike Before You Die (Stewart Tabori & Chang, 2012), includes three Oregon rides.

This new map also makes a great addition to a bumper crop of new Oregon biking guidebooks out this year.

To learn more, check out OregonScenicBikeways.org and get inspired to ride and plan your adventure at RideOregonRide.com.

NOTE: We love your comments and work hard to ensure they are welcoming of all perspectives. Disagreements are encouraged, but only if done with tact and respect. BikePortland is an inclusive company with no tolerance for discrimination or harassment including expressions of racism, sexism, homophobia, or xenophobia. If you see a mean or inappropriate comment, please contact us and we'll take a look at it right away. Also, if you comment frequently, please consider holding your thoughts so that others can step forward. Thank you — Jonathan

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dan
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dan

Come ride your bike on a rural Oregon highway, where police will refuse to invoke the vulnerable roadway user law when an inattentive driver drifts onto the shoulder and runs you down from behind!

If this is the marketing they’re going with, Travel Oregon REALLY needs to think about education for residents and law enforcement in the areas they’re promoting as cycle tourism destinations.

Kristin Dahl
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Dan, we are working with communities and appropriate stakeholders to raise the bar on cycling education and awareness across rural Oregon, but specifically targeted at communities along the bike route through our Bicycle Tourism Studio. (Jonathan has posted other articles that reference to these efforts.) Don’t hesitate to be in touch if you have specific ideas you’d like to share with us.

Kristin Dahl, Travel Oregon

Ben
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Ben

I wish they would also consider cleaning up some of these routes too. HWY 101, Seaside to Cannon, is a dump!

Ted Buehler
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Kristin — is there a regular sweeping program for the shoulders of the official Scenic Bikeways? Or, do they get swept once a year or so like other highways in the state?

Just curious,
Thanks
Ted Buehler

CaptainKarma
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CaptainKarma

I suppose their MIGHT be a sunny fall day for New Yorkers to ride in Oregon. 😉

Michele Sims
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Michele Sims

We’ve seen a definite increase in cycle tourism through Sisters this year. I think it may from the Scenic Bikeways designation. Travel Oregon is certainly getting the message out there, and I think it’s working.

Captain Karma, it’s ALWAYS sunny in Central Oregon, even when it’s not. :-/

Unit
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Unit

Nice work Travel Oregon! This can only help efforts around the state to make conditions better.