Leave it to Portland’s very own Team Beer to do what might possibly be the most outlandish bike team sponsorship promotion ever: The Team Beer/WaxOn Wax Off.
According to Team Beer spokesman John Howe, the event is a way to get some attention for their newest sponsor, WaxOn Spa on East Burnside. Howe says several teams have committed to take part and so far there are eight contestants. “The theory of the contest is to see who makes the biggest transformation — from toes to neck.”
Here’s more from the event’s Facebook page:
“What separates the Euro Trash Racer and Fred is the preparation necessary for achieving the highest level of athletic performance. When you approach the start line with sleek tan calves, you are saying to your competitors ” I am prepared to make you suffer as I am an aerodynamic marvel and you are a hairy wannabe that will be dragged to the back of the pack by your neglect of your machine.”
I asked Mr. Howe if he’s a regular waxer. “Yes, I’ve done it. It does hurt, but the bonus is you’ve only got to do it once every five weeks or so.” As for this contest — in which some competitors will wax their you-know-whats — all I can say is, anything for a sponsor.
Come out and cheer for your favorite team. Wax on!
- Team Beer/ WaxOn Wax Off
April 10th – 6:30 to 10:00pm
WaxOn Spa (734 E Burnside)
Thanks for reading.
BikePortland has served this community with independent community journalism since 2005. We rely on subscriptions from readers like you to survive. Your financial support is vital in keeping this valuable resource alive and well.
Please subscribe today to strengthen and expand our work.
Now That’s livin’! John and the rest of Team Beer, I take my hat, if not my hair, off for you! Plus one for creative sponsorship ideas. Was this hatched around say a few beers? 😉
Hawt.
Someone should wax “TEAM BEER” on their chest.
OK I’m a commuter cyclist that shaves his lower legs during the summer to make the inevitable cuts and scratches from road debris easier to take care of but this is like “Ew, ouch!”
Those guys are so lame Jonathan. When are you going to stop giving them attention?
Team ‘not fast enough for it to matter’.
nsfw, the infamous waxing scene from 40 yr old virgin:
http://www.youtube.com/watch?v=jeSuFU36o04
there’s also some good waxing goin’ on in Season Two of Californication, esp. in the bonus outtakes on the DVD
Oh geez people, it’s not that bad. Legs are a little uncomfortable but it can’t be worse than your DNF’s last season mac. 🙂
Great poster, but No thanks…give me a chain guard, wool and fenders anyday. 😉
Now if there was a co-ed series…perhaps…I might buy tickets.
bring a camera?
Sorry Rev, no cameras allowed. Some are more modest than others.