Bike box billboards, bus ads debut
Posted by Jonathan Maus (Publisher/Editor) on March 10th, 2008 at 8:59 am
PDOT says installation of “Portland’s new green space” could start as early as this Thursday.
The Portland Office of Transportation’s bike box education campaign is in full swing. Their “Get Behind It” slogan can be seen on 14 billboards throughout the central city and on the tail and sides of 40 buses.
According to PDOT’s bike box project manager Rich Newlands, the first 14 billboards are all in very close proximity to intersections that will be receiving the new bike box and colored lane treatments. Yesterday, while riding around downtown, I noticed billboards on W Burnside near Stark Street, on NW Glisan near Broadway, and two billboards on N. Interstate near N. Greeley.
The billboards will run for one month and were reportedly purchased from Clear Channel for $1,000 a piece.
Newlands says a series of ten additional billboards — at what he calls “bonus locations” — will go up next week. Those locations will be a bit further out from the central city and were thrown in at no cost to the city as part of the purchase agreement with Clear Channel.
As for installation of the bike boxes, Newlands says if the weather cooperates they’ll start this Thursday (3/13) — “If weather holds out for us, we’ll get started on our first priority locations, which will be on SE Hawthorne at 7th and 11th streets.”
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