Jeff Bernards, the man who has helped hundreds of Portland cyclists “Get Lit“, also likes to see them wearing helmets.
Last year he secured a seed grant from ODOT that enabled him to give out 550 helmets at two community events, and according to Jeff, half of those went to first-time helmet users.
The program was so successful, the seed money quickly dried up. But now, thanks to a generous donation from Jay Graves and the Bike Gallery, Jeff says he’ll once again provide low-cost ($10) helmets at the upcoming Earth Day Celebration.



