I guess that despite the community’s misgivings about how Specialized treated locally-based Mountain Cycle, plenty of people still prefer bikes from the “Big S” (I have to admit, they do make some nice rigs).
So go check out River City. Besides being just an all-around amazing shop with a shrine to Eddy Merckx and metal people riding on their rooftop, they brew a mean espresso and they run the funniest ads in the Willamette Week (which not everyone appreciates).
But best of all they’re a BikePortland.org advertiser. Thanks for the support River City and congrats to everyone on the crew.