Special Coverage of the Mountain Cycle/Specialized Saga

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Mountain Cycle moving to Seattle

Posted on August 24th, 2006 at 11:14 am.

Mountain Cycle booth sign

The final chapter in the long-running saga of Mountain Cycle has now been written.

Mountain Cycle was once a beloved local brand with a factory in North Portland, a presence on the local cyclocross scene and even a ‘cross bike named the Stumptown.

According to a press release I just received, the new owners have decided to set up their headquarters in Seattle Washington.

The press release says that under new management the brand is poised for a “new lease on life,” and that “the company plans to rebuild Mountain Cycle back into the innovative and rider oriented brand that it started out as back in 1988.”

It’s too bad because I thought they were well on their way to doing that right here in Portland.

Download the press release (PDF).

More details on future of Mountain Cycle

Posted on June 29th, 2006 at 11:21 am.

[Mountain Cycle’s new owners.]

Following up on my post from Tuesday, I just got off the phone with Kinesis USA President Michael Chen. He called to give me more details about last week’s sale of Mountain Cycle.

Mountain Cycle has been sold to a Taiwanese company called Ideation Industrial. They’re a huge bicycle manufacturer established in 1977 with offices and factories across China. They sell bikes and electric scooters primarily in the European market.


Mountain Cycle sold

Posted on June 27th, 2006 at 10:20 am.

The rumors on the street are true…

I have just gotten official word from Kinesis USA President Michael Chen that Mountain Cycle has been sold. I don’t have many confirmed details yet (rumors abound), but I expect to hear more from Chen very soon.


Mountain Cycle President issues statement

Posted on March 31st, 2006 at 1:32 pm.

Michael Chen, president of Mountain Cycle and board member of parent-company Kinesis, has just released the first official statement regarding the local layoffs and shutdown of Mountain Cycle.


Local layoffs at Mountain Cycle, Specialized settlement progresses

Posted on March 20th, 2006 at 2:48 pm.

Cross Crusade #2 - Alpenrose Dairy, Portland OR
[Van for sale]

The news is no longer simmering, it is boiling over. Kinesis, the Taiwanese parent company of Mountain Cycle has decided to chart a new course for the local bike brand. The future of the brand is still up in the air, but my sources tell me that it will not include Portland. So that’s the end of Mountain Cycle as we know it.

Kinesis gave employees a days notice before letting them go. Only one employee remains at their “dead” offices on North Williams Street, and he is there to liquidate remaining inventory.


Big news simmering at Mountain Cycle

Posted on March 17th, 2006 at 2:44 pm.

A few hours ago, an employee of Portland-based bike manufacturer, Mountain Cycle left a suspicious comment on my recent post about the Specialized/Stumptown Saga. The employee wrote, “I don’t think Specialized will be bothering Mountain Cycle any longer. More news to follow…” Then, after being prodded by another commenter, he added, “I have not been given permission to make an official statement.”

Now, I notice there is a post on a popular mountain biking forum site that says Mountain Cycle employees have been given notices and that “there is no more Kinesis USA, or Mountain Cycle.”


Stumptown story goes national

Posted on March 8th, 2006 at 8:05 am.

mountain cycle specialized logos

The March 1 issue of Bicycle Retailer and Industry News (BRAIN) includes a story on the Specialized/Stumptown saga, which first broke on this site back on January 31st. BRAIN is a well-known bike industry trade magazine that goes out to every bike shop and manufacturer in the U.S. The article is not available on-line, but I’ve scanned a copy that you can download:

This story has already made its way around the world via the Web, and the opinion of nearly everyone on the Internet is that Specialized is doing the wrong thing. However my feeling is that Specialized cares much more about how their peers in the bike industry think about them, than just lowly Internet users.


Oregonian picks up “Stumptown” saga

Posted on February 9th, 2006 at 1:22 am.


The “Stumptown” incident is far from over. The Oregonian covers it in their business section today with a front page article by Helen Jung. Helen also writes about it on her blog.

This story has sparked 139 comments so far on this site alone and has spread all over the Internet. Specialized has definitely struck a nerve and 99% of the feedback so far has been vehemently opposed to their decision. This article by the Oregonian will take the bad PR for Specialized to a whole new level. It makes me wonder if their response will stay the same or if they’ll change course and back down before more damage is done.

One thing’s for sure, there will be more developments in this story. Stay tuned.

Specialized, Mountain Cycle disagree on “Stumptown”

Posted on January 31st, 2006 at 12:01 am.

Portland stuff at Interbike show
[Not to be confused with Stumpjumper]

[UPDATES: A reader has posted the cease and desist letter from Specialized. See it here. (PDF)

*Specialized responds.]

North Portland based Mountain Cycle and global bike giant Specialized Bicycle Components of Morgan Hill, California are locked in a disagreement that neither side is backing down from. At issue is Mountain Cycle’s use of, “Stumptown” which has been the model name for their cyclocross bike since 2003.