River City Bicycles announces Commuter of the Year contest
Posted by Jonathan Maus (Editor) on January 11th, 2007 at 12:14 pm
This just in from River City Bicycles events manager Jason Bietz:
RIVER CITY BICYCLES IS LOOKING FOR BIKE COMMUTER OF THE YEAR!
You can nominate yourself or someone you know based on whatever you deem worthy to win: consistency, mileage, politeness, style, attitude, usage (or non) of brakes and helmets… whatever you want.
We’ll accept nominations written, emailed, drawn as a picture, videoed hand signed, tattooed, in song, etc.
The winner will receive a $500 gift certificate to RCB, and best of all, they get our ad spot in the Willamette Weekly for one week. We will run whatever message they want to say to the world in our ad space.
Bring in your nomination to River City Bicycles anytime between now an March 1st. The winner will be drawn from a pool of worthy candidates during the first day of our annual Anniversary Sale on March 2nd.
Submit your nominations to:
River City Bicycles
706 SE MLK BLVD.
Portland, Oregon 97214
(503) 233-5973 (503) 233-6862 fax
promotions@rivercitybicycles.comQuestions? Contact Jason at jasonb[at]rivercitybicycles[dot]com
Awesome prize! Can’t wait to see the ad.
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January 11th, 2007 13:34
Is it like Chicago - nominate early and nominate often? Time to start working the phones . . . :-)
January 12th, 2007 11:44
well, Dave Guettler (owner of River City) is a pretty good candidate - he's got something like a 15+ mile commute (each way) & i see him out on the road in all kinds of weather.
I doubt he'd be too thrilled by a River City gift certificate, tho...
January 12th, 2007 11:58
It seems logical that bike shop employees would not be eligible for consideration... can you imagine a competitor shop's employee appearing in a River city ad? Hilarious, and therefore highly unlikely.
While I greatly appreciate this emphasis on bike commuting -- thanks, River City! -- I think it would be an even better idea for such a contest to be sponsored by an advocacy organization, with prizes from a number of bike shops, rather than by one shop for advertising purposes.
How about it, BTA?
January 12th, 2007 12:40
beth, rather than see it as an awareness/commuting prize that exists for advertising purposes, think of it as advertising that exists to build awareness and promote commuting.
RCB often uses their advertising to build commuting awareness. Remember their "parent, husband, friend, neighbor. Is 2 minutes worth someone's life?" advertisements?
And think of it this way, with RCB footing the bill for so much commuting stuff, it eases the burden on the BTA, helping them put their limited resources to other purposes.
Which reminds me, is everyone here a BTA member?