Industry Ticker: Kleppinger in at Cyclone, Powell leaves Portland Design Works

Uma Kleppinger.
(Photo: Cyclone Bicycle)

One hire and one big change at the top are the latest stories from our local bike industry.

Cyclone Bicycle, a Portland based bike parts and accessory distributor, has hired Üma Kleppinger as its marketing content manager. And Dan Powell, co-founder of Portland Design Works is leaving the company.

Check out the press release below for more details on the Cyclone Bicycle news:

Kleppinger comes to Cyclone with 15 years of content creation and creative services experience, working in numerous markets. She has 6 years of experience in the cycling industry working as a copywriter, branding specialist and marketing consultant. She is a freelance editorial writer for national cycling publications, and has served as Editor-in-Chief on Specialized’s digital magazine, Your Ride, Your Rules.

“I’ve been looking for an opportunity to get on board with a growing bike brand where the diversity of my branding and content experience will directly contribute to that growth,“ said Kleppinger. “Working with big brands is exciting, but I especially enjoy helping to elevate emerging brands.”

Cyclone has enjoyed a growth spurt lately, with the recent acquisition of Action Bicycle USA and signing several new brands.The company has also restructured and expanded its Portland headquarters, underscoring the need to expand the marketing department.
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