Lori Waters (center), with employee Tony Kic
outside Baldwin Saloon in The Dalles.
(Photos by J. Maus/BikePortland)
It seems like every notable bike city has its unofficial bicycle ambassador. Sometimes it’s a blogger and consultant, like the case of Mikael Colville-Andersen in Copenhagen; or it can even be a city official, like when Mia Birk led the cycling charge in Portland in the 1990s. Out here in The Dalles, the position rests with a man named Chad Sperry.
Sperry is co-owner of Breakaway Promotions, one of the largest and most successful bicycle race event production companies in Oregon. Sperry runs the business with wife and business partner Lori Waters. Together, they’re responsible for an impressive list of events; from mountain biking to elite-level road races and national championships. In total, they put on over two dozen events with over 60 event days in Idaho, Utah and Oregon. His Gorge Roubaix is one of the reasons I decided to come to The Dalles. And it’s an event with extra meaning because Sperry lives here and he’s an unabashed advocate of cycling in his home town.