By our newest contributor, James Buckroyd.
In the world of product development, this is how it usually goes: You have a great idea, you make contact with an agent in Hong Kong or Mainland China and you start in a series of negotiations. After many long e-mail chains and late-night phone calls you begin to develop a product.
Unfortunately, what gets lost in the back-and-forths with the factory are the fine details that are essential to make the product shine in an ever-demanding consumer market. As you view sample after sample from your offshore agent, you realize things aren’t as perfect as you’d like them to be.
Rewind the tape. Enter Brian Anthony of Portland-based Anthm Collective.
“Basically we wanted gear to ride in that represented the values we believe in,” he shared with us recently. “So we went out and made it.”