Ad watch: Keep your six-pack handy in the new Ford Flex

Buffered Bike Lane with a bike symbol and arrow pointing forward

I just came across this ad for Ford’s new Flex. It touts that the Flex can be outfitted with a “refrigerated console”.

Does anyone else think this is a bit crazy? Refrigerators in limos are one thing, but with all the problems we have with DUI (and I realize BUI is also a problem — as in, biking under the influence), is this really a responsible thing for Ford to do? Especially a company that is at this moment begging for taxpayer money to help it survive?

Would love to hear what you think….

TV commercial uses bikes to promote downtown Portland

Buffered Bike Lane with a bike symbol and arrow pointing forward

“The whole biking movement is really a part of who we are as a city…it was a no-brainer for us.”
— Chris Finks, executive director of the Downtown Marketing Initiative on why they chose to feature bicycles in their TV ad campaign.

As several Portlanders pedal peacefully down the middle of downtown streets (one of them with a child in a Dutch “bakfiets” cargo bike), the words, “Is Portland the most European city? Or is Europe the most Portlandian continent?” flash across the screen.

The commercial (watch it below) is part of the Downtown Marketing Initiative that was launched by Mayor Tom Potter back in 2006. The ad has already been shown locally on all the major TV networks and some cable channels and several readers have emailed and called me with excitement about it.

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Ad Watch: Con-way is “changing gears”

“There’s a new Con-way fleet on the road.”
— copy from a new ad by freight logistics company Con-way

Con-way is a $4.7 billion freight transportation and logisitics company based in Northwest Portland. I’ve long admired their large, secured, and covered “bike cage” parking area and I’ve previously covered their above-and-beyond participation in the BTA’s Bike Commute Challenge.

The other day, while perusing a copy of Portland Monthly Magazine, I came a nice ad from Con-way (see it below). I especially like the copy. Under a photo of four happy people wearing Con-way jerseys, it reads:

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