Industry Ticker: Showers Pass introduces new Cascade Collection

Posted by on June 24th, 2015 at 8:13 am

cascadelead

Showers Pass has introduced eight new items meant for touring, bike camping and year-round commuting.


Portland-based Showers Pass continues to expand their product line with the introduction of the ‘Cascade Collection’ which includes four new products for men and women: two jerseys, shorts, and pants.

Check out photos and a press release with more details below…

cyclonejerseywomen

trackpantswomen

alpinejerseywomen

gravelshortswomen

Advertisement

alpinejerseymen

trackpantsmen

gravelmen

cyclonemen

SHOWERS PASS INTRODUCES THE CASCADE COLLECTION – VERSATILE CYCLING APPAREL FOR 4-SEASON USE

The Showers Pass Cascade Collection introduces a new line of cycling apparel, built specifically for changing weather conditions: from summer sun to alpine cold. The Cascade Collection includes the Alpine Jersey, Cyclone Jersey, Track Pant, Gravel Short and a Liner Short: all available in men’s and women’s specific fits.

The Cascade Collection provides a full range of versatile cycling apparel utilizing technical fabrics, reflective elements, innovative waterproof pockets, and UV protection; keeping cyclists comfortable at peak performance through multiple seasons and varying conditions.

“The Cascade Collection expands our line of apparel to include a range of non-waterproof clothing perfect for touring, bike camping, and year round commuting. We have designed innovative reflective features into these garments to keep people visible in low light conditions, and unique waterproof pockets to protect their valuables while riding. Together with our time-tested outerwear, the Cascade Collection rounds out a 4-season wardrobe for our customers.”

CASCADE COLLECTION:

Alpine Jersey:
The Alpine Jersey is the perfect long sleeve jersey for frosty morning training, touring or long haul commuting. Coolmax material on the inside-back lining and mesh pit vents prevent overheating and wick moisture effectively. Additionally, valuables stay dry from perspiration or unexpected showers with an integrated waterproof back pocket that fits phones, cash and keys. The large reflective logo on the back is only visible at night due to a mesh overlay, while subtle reflective accents are visible during both day and night.
· Large reflective logo on back panel, only visible at night with mesh overl
· Coolmax material on the inside back lining for better wicking and moisture management
· Mesh pit vents prevent overheating
· Elastic hem with silicone gripper
· Waterproof back pocket protects items from perspiration and unexpected rain
· Moisture-wicking lining at collar
· Full length front zipper with chin guard at collar
· Auto locking front zipper slider

Available in Men’s Size SM-XL, Women’s Size SM-XL
Colors: Black, Firecracker
MSRP: $125

Cyclone Jersey:
The Cyclone Jersey is a short sleeve, lightweight jersey with reflective elements, body-mapped fabric, and a waterproof pocket.
· 360-degree reflective trim for better visibility while in motion
· Full length front zipper with auto locking slider
· Non-binding short sleeve cuffs stay in place
· 2 easy-access side entry back pocket
· Waterproof, zippered back pocket protects items from perspiration and unexpected rain
· Body-mapped for extra breathability and moisture wicking where it’s needed
· Elastic hem with silicone gripper

Available in Men’s Size SM-XL, Women’s Size SM-XL
Colors: Black, Firecracker
MSRP: $110

Track Pant:
The Track Pant is built from 4-way stretch, smooth-face micro fleece material, with 360o reflective trim for better visibility while in motion – perfect for training, climbing or trail running.
· 360-degree reflective trim
· 2 zippered hip pockets
· Scuff guard at inner ankle to protect against crank and chain or trail running shoes
· 7” ankle zippers for easy on/off over shoes

Available in Men’s Size SM-XL, Women’s Size SM-XL
Color: Black
MSRP: $95

Gravel Short:
The Gravel Shorts are designed for all day wear, incorporating reflective accents, protection from the elements with a DWR coating, and an adjustable waist.
· Water resistant with DWR coating and tight weave
· Quick dry material
· 2 side hand pockets with Velcro closure so valuables stay put
· 2 zippered thigh vents with mesh
· Reflective accents at the back hem and reflective logo on left front thigh
· Adjustable waist cinch for a custom fit
· Stretch articulation panel at hips and below the waistband
· Stretch material is highly breathable and moisture wicking
· Double snap front closure with zipper fly
· Locker loop

Available in Men’s Size SM-XL, Women’s Size SM-XL
Color: Black
MSRP: $89

Liner Short:
The highly breathable Liner Short is designed to be paired with your favorite tights, shorts or rain pants for miles of comfort.
· High comfort men’s or women’s specific chamois
· Highly breathable open knit spandex-polyester blend material

Available in Men’s Size SM-XL, Women’s Size SM-XL
Color: Black
MSRP: $45

— Want more bike industry news? Check out the Ticker archives.

NOTE: Thanks for sharing and reading our comments. To ensure this is a welcoming and productive space, all comments are manually approved by staff. BikePortland is an inclusive company with no tolerance for meanness, discrimination or harassment. Comments with expressions of racism, sexism, homophobia, or xenophobia will be deleted and authors will be banned.

29
Leave a Reply

avatar
13 Comment threads
16 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
13 Comment authors
GranpaCheifTom HardyKevin (the other one)Suzanne Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
Kevin (the other one)
Guest
Kevin (the other one)

Why are the men’s items just called their product names while the other collection uses “Women’s” as a modifier? What makes the men’s items the default and the women’s a one-off?

This isn’t a huge deal, but it is a micro-aggression that I think is worth pointing out. Messaging that men are the standard for bicycle riders implies that women are outliers and not fully “part of the club”.

Granpa
Guest
Granpa

Then, in the distance, I heard the bulls. I began running as fast as I could. Fortunately, I was wearing my Italian cap toe oxfords. Sophisticated yet different; nothing to make a huge fuss about. Rich dark brown calfskin leather. Matching leather vent. Men’s whole and half sizes 7 through 13. Price: $135.00.

Alan Love
Guest
Alan Love

Is this a Jay Peterman reference?

Tom Hardy
Guest
Tom Hardy

Am absolutely aghast!!! Nothing but black shorts and tights for either men or women. Totally sexist marketing. And I am a white guy! Something has got to give Black winter and rain clothing. Completely invisible on dark winter days or nights.

The Duke
Guest
The Duke

How is it “sexist marketing”?

Do you know anything about the cycling apparel market? obviously not! The “Women’s” designation is to make it clear it is a women’s “cut” and not designation the model as “men’s” is because it is a standard cycling fit but they are sold in standard “men’s” sizing.

There is nothing sexist about their product or marketing, the majority of cycling specific consumers are middle aged men and the majority of colors preferred by cycling consumers are… yup you guessed it. Black!
They are offering what consumers demand, its as simple as that!

Maybe try leaving your bubble sometime and ride in another city where the majority of bicycle riders don’t ride at night, or in the rain or on busy city streets.
The majority of consumers buying this stuff do not need bright colors (or want them) and the majority of the cycling public in the US are MEN! And yet most apparel companies offer women’s options (at a loss!)
So get over it!

Kevin (the other one)
Guest
Kevin (the other one)

That’s kind of the point: why is the men’s cut “standard cycling fit” (your words), while the women’s is non-standard? They are different fits and it makes sense to designate each of them by the type of cut, e.g. men’s shorts and women’s shorts.

Chris
Guest
Chris

Yea for real! These people are also sexist

http://www.womenscommunityclinic.org/

So what, we have to specify this clinic is for women just because it is? Sexist pigs. I can not wait for the day where any clinic will give me a Vasectomy because equality.

The Duke
Guest
The Duke

your making a mountain of a grain of sand, Men’s and Women’s will always be separated by one of them being specified. which it is simpler to specify women’s over men’s.
There is no sexism there, at all!

Kevin (the other one)
Guest
Kevin (the other one)

Name one example of cycling products with separate men’s and women’s lines where the latter is the standard and only the men’s has a qualifier.

Also, I’m not making this out to be a mountain. I said in my first post that it’s not a huge deal. That is the definition of micro-aggression. I doubt anyone at Shower’s Pass was intentionally trying to send the message that women are second-class. But the labeling of their product lines clearly establishes men as the norm and women as other.

Kevin (the other other one)
Guest
Kevin (the other other one)

When the industry is sply 80/20 the norm is what the norm is. Some times things are just things

The Duke
Guest
The Duke

Terry bicycles

Kevin (the other one)
Guest
Kevin (the other one)

Could you please show me where on their website they have a standard product and a separate “men’s” version?

Chris
Guest
Chris

Stop thinking logically and start thinking with your mind already made up! FASCIST!

Tom Hardy
Guest
Tom Hardy

Bubble!!! think of yours. Myself I have ridden in colored tights for a few decades. Unfortunately the colors do not translate properly to the offshore manufactures of Most of the cycling apparel. I always shop for brightly colored tights and only get blank stares from sales people. Professional outlets take orders for 20-40 pieces minimum. Yearly I buy at least 2 pieces that run over $125 each because they must be custom made. Yet every spring I see hundreds of joggers, mostly women wearing brightly colored tights. As for area, I have ridden extensively in California from San Francisco south, Arizona, Texas, Florida, Idaho and Montana. I am always complemented on them and asked where I got them.

CaptainKarma
Guest

I would def buy those shorts in BROWN.

daisy
Guest
daisy

Kudos to Showers Pass for creating quality clothing for both men and women.

However, the labeling of their clothing is incredibly problematic. Thanks to Kevin for chiming in about this already. They’re selling Track Pants & Women’s Track Pants, Cyclone Jersey & Women’s Cyclone Jersey.

Men aren’t neutral or genderless. Unisex sizing is men’s sizing.

Their URLs and sizing information support this.

It’d be so easy to add the word “Men’s” to the clothing for men, and it’d mean so much to us women who are sick of being the second sex in cycling. In an industry plagued by sexism and, in theory, striving to be more welcoming to women, it’s the least they can do.

Chris
Guest
Chris

I would recommend going in to their office and making your concerns known. They are open during usual business hours. Please video it. I can not wait to see the look on those sexist corporate fat cat’s faces.

I assume you have no problem with this, I mean it is clearly a cause you feel strongly about.

Kevin (the other one)
Guest
Kevin (the other one)

I went to their website to do what you suggest and, surprisingly, as Suzanne posts below, their website doesn’t coincide with what’s reflected in the BikePortland advertisement. They actually use the labels “men’s” and “women’s” for their items. I don’t know where this discrepancy arose.

Chris
Guest
Chris

You are sexist for assuming it was a woman.

Grandpa
Guest
Grandpa

Chris you must be a woman, because with the probing depth of your perspicacity you saw that Tom (who is aghast) is an woman wronged by the exploitive, predatory and retrograde corporate machine of ManCo. For all men I apologize

Tom Hardy
Guest
Tom Hardy

Don’t bother Grandpa. I am a great-grandpa. My grandkids bought me pink about 20 years ago so I would be noticed by blind motorists and also so I could ride the Reach the Beach ride as the pink shark that used to be the mascot.

Granpa
Guest
Granpa

Tom
Thank you for being gracious. In retrospect my comment was not as funny as I thought is was. Never PUII (Post UII)

Suzanne
Guest
Suzanne

If you go to the Showers pass web site, http://www.showerspass.com they do specifically call out men and womens versions eg. mens gravel shorts and womens gravel shorts. So I wonder why this thread, posting or promotion does not use the same terminology. This particular thread is sexist in a subtle way. We deal with this sort of ingrained sexual bias language so regularly that we do not even consciously know its happening, maybe we should stop whining like girls and man up….

Tom Hardy
Guest
Tom Hardy

Kudos Suzanne. It was too late tonight but the add says Portland based. I will call them in the morning and find out where to talk to them in person.
Good noting their web site versus the add. Maybe next year guys can get something colorful instead of dressing like Ninjas. PS I was told at one running shop, in no uncertain terms, why ladies don’t wear colored tights, but they do when running.

Cheif
Guest
Cheif

It’s officially off the deep end when you need a special pair of gravel shorts to ride your special gravel bike in.

Kevin (the other one)
Guest
Kevin (the other one)

If people don’t see the inherent privilege and norming towards men in this, I don’t know what else to say. This is a poor analogy, but I’m exaggerating greatly to try to make a point: imagine a record store having a section labeled “Pop Music” and another called “Pop Music for Black People”. Would that seem perfectly reasonable?
And no, I’m not equating systemic racism with sexism, but there are parallels, albeit on a different continuum.

Tom Hardy
Guest
Tom Hardy

There used to be Kevin! but it was before women’s lib in the 60’s.:)

Cheif
Guest
Cheif

When was the last time you were in a record store? They do have this.. White People Pop is called “rock” and Black People Pop is called “hip hop/ r&b”. They’re separated and usually on the opposite sides of the store from one another.