Posted by Jonathan Maus (Publisher/Editor) on June 16th, 2015 at 10:29 am
Portland-based Hopworks Urban Brewery is one of the most bicycle-oriented businesses you’ll find anywhere (they’re also the BikePortland advertising partner that brings you the Weekend Event Guide). Now they’ve just upped the ante even further.
Their latest beer, Organic Totally Radler, features a tandem on the can along with the words “Keep on Biking.” The new Radler — a 2.6% ABV lager blended with lemon soda that HUB calls, a “low-alcohol drink that keeps you cool” — fits in well with the other bikey things HUB is known for, like their BikeBar pub on North Williams Avenue, their Hopworksfiets beer bike, and the annual Handmade Bike & Beer Festival they host and sponsor.
To give this new beer the launch it deserves, HUB is hosting the Radler Ride on June 22nd. The ride will start at the BikeBar (3947 N Williams) and roll out to the Portland International Raceway to watch some mountain bike racing and enjoy a few samples, then will loop back to BikeBar, “for a Totally Radler party.” (Meet at 5:00pm, ride at 5:30, party starts at 8:00 pm.)