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Bike-friendly business sense from a mattress store

Posted by on June 6th, 2014 at 10:14 am

Still from Path Less Pedaled video showing
Mattress Lot owner Michael Hanna.

A mattress store is the last place you’d expect to cater to bicycle riding customers. But that’s the case at the Mattress Lot on NE Sandy.

We mentioned this place back in 2010 when they started delivering mattresses by bike and they’re still going strong.

Now, in a new video just released by Path Less Pedaled, Mattress Lot owner Michael Hanna speaks some important truths about doing business in a way that respects more than just one transportation mode. In the excellent short video below, Hanna spells out why his approach works and why it makes sense.

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My favorite takeaway from his comments are how he realizes — and so eloquently explains — that people who ride bikes aren’t some strange group that needs to be specially catered to. “These are not fringe people,” Hanna says in the video, “the cyclists we see day in day out are the same people who send their kids to our local schools, the same people who have jobs all over this area. It’s very, very mainstream.”

— Check out more great videos about how bicycles are having a positive impact on Oregon’s economy at PathLessPedaled.com

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Josh G
Guest

…they sleep on mattresses like everyone else. Well, maybe used futons.

Dan
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Dan

Beautiful piece.

As someone who rides without a u-lock, I’d love to see more places with ‘park bikes inside’ signs. Come to think of it, indoor parking is one of the reasons I stop in Western Bike Works regularly (not a plug), and the reason I don’t stop other places.

RJ
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RJ

Michael has a tremendous backstory, too. Really a great guy.

http://www.oregonlive.com/news/index.ssf/2010/06/former_katu_reporter_starts_th.html

El Biciclero
Guest
El Biciclero

“the cyclists we see day in day out are the same people who send their kids to our local schools, the same people who have jobs all over this area.”

…And sometimes the same people one might see driving occasionally around town. Us vs. Them is such a frustrating pattern of human nature.

Anne Hawley
Guest
Anne Hawley

Even if I had a car, I wouldn’t vs able to bring a mattress home in it, and would request delivery. There’s no definite link between car ownership and interest in purchasing large items. It’s nice that Mattress Lot gets the simple fact that I might arrive by not-car to look around their store.

Scott H
Guest
Scott H

This guy knows what’s up.

Chris I
Guest
Chris I

I wonder if they have considered a new trailer design that would allow for up to four mattresses or box springs? The main disadvantage I can see with the bike delivery is that they are paying two employees to transport it, and they can only deliver to one customer. If you move the rear wheels back another 2 ft, you could span a low-profile deck between them, allowing enough vertical room for four stacked, without compromising stability. If both employees towed one of these trailers, you could deliver to four customers with one trip.

jeff
Guest
jeff

parents just bought a CA. King from them and we bought one there about 4 years ago….great business.

Nicholas Skaggs
Guest
Nicholas Skaggs

Bike N’ Hike also has indoor bicycle parking at all four of it’s locations.

It would be kind of odd for a bike shop *not* to offer parking, wouldn’t it? (I suppose it’s an odd world we live in.)

Joseph E
Universal Cycles and Velo Cult both offer indoor parking. I suspect other large bike shops do as well, and even small ones are usually happy to let you bring your bike inside while shopping.
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e
Guest
e

I bought a bed from them last month. Super nice people, super comfortable bed!

NG
Guest
NG

Not only bike friendly, but they are the best mattress store in town. We looked at a lot of stores before wandering into the Mattress Lot. They are really low pressure and helpful. We must have spent 3 hours lying on different mattresses and asking questions. They were incredibly patient and knowledgeable and never tried to pressure us into making a snappy decision. They are an awesome business in every way.