The artistry and expression of head badges

This head badge was created by Lisa Serotta for a Serotta bike built in the 1970s.

I thought it’d be fun to take a closer look at some of the head badges adorning a few of the bikes here at the North American Handmade Bicycle Show.

They range from whimsical to classy and everything in between. While some builders have a standard badge they always use, others will change the badge depending on the bike, the customer, or their mood.

Scroll down for a closer look…

Serotta Femme Fatale

I figured that Serotta head badge was worth another look.
Black Cat classy head badge

Black Cat (Santa Cruz, CA) gets classy on their rando bike.
Bronto Bikes

Bronto Bikes (Springfield, OR) shows its roots.
Winter Bicycles

Winter Bicycles (Springfield, OR) gets double points for the arrow.
Engin Cycles-2

A steampunk vibe from Drew Guldalian of Engin Cycles (Philadelphia, PA)
Watson head badge

Sasquatch! Watson Cycles (Waterford, CT)

Some Texas pride from Daltex Handmade Bicycles (Dallas, TX)

Pegoretti Cicli (Caldonazzo, Italy) and his famous, “Fati con le mani” (made by hand).
ANT head badge

Love the patina and stylized ant on this beauty from ANT (Holliston, MA).

For more images of the bikes and builders at NAHBS, check the latest in the photo gallery. Read our past coverage here.

Jonathan Maus (Publisher/Editor)

Jonathan Maus (Publisher/Editor)

Founder of BikePortland (in 2005). Father of three. North Portlander. Basketball lover. Car owner and driver. If you have questions or feedback about this site or my work, feel free to contact me at @jonathan_maus on Twitter, via email at, or phone/text at 503-706-8804. Also, if you read and appreciate this site, please become a supporter.

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13 years ago


13 years ago

I love medal head badges. I don’t like the newer screen printed ones as much, like on the last bike I purchased.