Want to win a custom bike? At Tour de Fat, all it takes is a car and a commitment

Posted by on August 11th, 2009 at 8:07 am

Tour de Fat '06

The Tour de Fat is coming!
(Photos © J. Maus)

The Tour de Fat is making its annual stop in Portland on Saturday. In addition to good beer, live entertainment, a rollicking downtown bike parade, and other surprises, the show will feature what has become a highlight of the event in recent years — the car-for-bike swap.

Since it was founded in Fort Collins, Colorado in 1991, New Belgium Brewing’s Tour de Fat has been based around the idea of spreading the good word about cycling (the company gives all proceeds to bike-related non-profits). This year the traveling circus of bike fun will hit 11 cities. At each stop, one lucky applicant is selected to get a custom city bike made by Black Sheep Bikes. The only condition is that they must give up their car keys and commit to going carfree for an entire year.

tour de fat 2007-70

The lucky winner in 2007.

Word has it that the New Belgium folks are still looking for just the right person for this ultimate swap. If you currently own a car and want to take the carfree plunge (in front of a few hundred strangers and friends), check out the details on New Belgium’s website (you’ll have to contact them with an essay about why you want to live carfree).

This year’s Tour de Fat will be a fundraiser for the Bicycle Transportation Alliance (BTA) and the Northwest Trail Alliance. There will also be a ton of great performance acts, including our very own Sprockettes (who have been traveling with the tour across the country)!

Full details on the event and a slideshow of Tour de Fat photos from years past are below:


    Saturday, August 15, 2009


    Waterfront Park (just north of the Hawthorne Bridge

Tentative Schedule:

    10:00 a.m. – Bike Parade Registration
    11:00 a.m. – Bike Parade
    12:00 p.m. – Performances Begin
    1:30 p.m. – “Carpocalypse Now” – Funeral procession for the car belonging to the Car-for-Bike Trade volunteer
    3:30 p.m. – Car-for-Bike Trade Celebration
    5:00 p.m. – Curtain Closes


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Nanda!! I saw them a few years ago at the Oregon Country Fair (same year as the video). They’re awesome. I can’t wait.

Roger Louton
Roger Louton

From Michael Craft Of New Belgium Brewing’s ‘Tour De Fat’ event: “Let’s Ride: The Team Wonderbike Bicycle Ride of Destiny. On Thursday night (the 13th of August) lets all meet North of the Hawthorne Bridge in Waterfront Park (the site of this Saturday’s Tour de Fat), at the Salmon Street fountain for a 6pm departure and have ourselves a bike ride. We will cruise through your streets and have a real good time, we will make new friends and chat with them, we will finish at Clinton Street Theatre (2522 SE Clinton Street) for the Freedom Riders Movie at 7pm (Hosted by our friends at the NWTA, formerly PUMP) and have some beers together, it will be fun, I promise. So let’s do it, let’s hang out, let’s ride bikes, bring your friends (all of them), and let’s tell the world bikes are awesome and more people should ride them. See you Thursday @ 6pm at the fountain North of the Hawthorne bridge.”

See you all there? We need to train for the parade this Saturday…..


a bike ride to a place with movies and beer sounds about right