(Photos: Adam Reiser)
Custom Bicycles of Portland — the new Guru Bicycles concept store we profiled a few weeks ago — had their first official day of business on Saturday.
The store offers a unique, Dell Computer-like approach to bike retail. Only one brand is offered and customers can choose any color, style, and parts build-up they want. The shop also features a cutting edge fitting studio and the bikes are custom-made in Quebec and ready to ride in about four weeks.
Shop owner Adam Reiser told me he got a lot of foot traffic over the weekend (as one might expect on the busy shopping street of NW 23rd).

