From Goodwill to Shangri-la

Nice ride with the family yesterday…went down the Esplanade to the Goodwill in SE. While checking out the books I saw an issue of VeloNews with a boyish Lance Armstrong on the cover smiling after his 2nd Tour de France win…probably should have bought it, but I didn’t.

From the Goodwill we cruised over to quite possibly the nicest bike shop in the world…River City. Walking among the overwhelming assortment of luxurious bike stuff and enticing espresso aroma, I realized what business experts mean when they talk about a “retail environment.”

From the glitz and glam of River City (were those Herman Miller desk chairs in their offices?) to the greasy underbellly of CityBikes, this town has a bike shop to suit every rider and every budget. [Check more shops on my links page]

Jonathan Maus (Publisher/Editor)

Jonathan Maus (Publisher/Editor)

Founder of BikePortland (in 2005). Father of three. North Portlander. Basketball lover. Car owner and driver. If you have questions or feedback about this site or my work, feel free to contact me at @jonathan_maus on Twitter, via email at, or phone/text at 503-706-8804. Also, if you read and appreciate this site, please become a supporter.

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