The video, “If I ride,” was shot in and around Portland (if you’re a local, you’ll notice many familiar faces). Austin Ramsland, co-owner of Sweetpea Bicycles, former North employee and current board member of the Bicycle Transportation Alliance helped recruit talent for the film. It was conceived and produced by Jim Carey, Dana Bruington, Mark Ray, and Steve Rauner.
NOTE: At BikePortland, we love your comments. We love them so much that we devote many hours every week to read them and make sure they are productive, inclusive, and supportive (heck, sometimes we even fix your typos!). That doesn't mean you can't disagree with someone. It means you must do it with class and respect. This is our business and we do not tolerate mean commenters who add nothing of value to the discussion. Unfortunately, we are not robots and we don't always catch everything. You can help by notifying us if you see inappropriate comments. Thanks! — Jonathan and Michael