Custom Bicycles of Portland will
open their doors November 1st.
(Photo � J. Maus)
There’s a new bike shop in town, and it’s unlike any other shop in the United States.
Custom Bicycles of Portland will open in November on (fittingly) the boutique-lined NW 23rd Ave. The shop — which will also include a fitting studio — will be Quebec-based Guru Bikes first-ever “concept store” in the U.S. (meaning it will only sell Guru Bikes).
The new shop is the dream of Adam Reiser, a competitive triathlete, law school graduate, and the U.S. sales rep for Quebec-based Guru Bikes. During a recent demo tour through Portland, Reiser said he and his wife “fell in love” with the city and decided to move here in July. Reiser previously lived in Austin, Texas, where he and two partners built up a highly successful triathlon-focused shop (which he left to work for Guru).
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