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Bikes and Ben & Jerry’s

Posted by Jonathan Maus (Publisher/Editor) on May 27th, 2008 at 2:48 pm

Ben & Jerry’s Co-Founder to Tour Portland on Scoop Shop Excursion Jerry Greenfield Celebrates Bikes, Cones and Community

WHAT: One of Vermont’s finest, Jerry Greenfield, co-founder of Ben & Jerry’s Ice Cream, will visit three Portland-area Ben & Jerry’s scoop shops to meet the staff and greet the Rose City’s loyal ice cream lovers. In 2004, festive crowds greeted Greenfield’s business partner, Ben Cohen, during the opening of the New Avenues for Youth PartnerShop, a social enterprise that helps homeless youth gain work experience.

Greenfield will travel between stores by PDX Pedicab, an eco-friendly transportation service utilizing small two-seater cabs powered by people and encourages Portland’s bicycle community to join him in this environmentally conscious tour of the city’s Ben & Jerry’s scoop shops.

WHEN: Wednesday, May 28
1 p.m. - 6 p.m.

WHERE: The tour begins in Hawthorne, winding through downtown and on to the Pearl District to the following Ben & Jerry’s Ice Cream shops:
• 1428 SE 36th Ave., near Hawthorne Boulevard
• 524 SW Yamhill near Pioneer Courthouse Square.
• 301 NW 10th Ave., in the Pearl District

About the New Avenues for Youth Ben & Jerry’s PartnerShop
PartnerShops are Ben & Jerry’s ice cream scoop shops developed and operated by nonprofit organizations. New Avenues for Youth owns and operates the SW Yamhill PartnerShop. The New Avenues scoop shop provides real-world work experience and opportunities to build skills through job training and entrepreneurial education programs for homeless and at-risk youth. Since opening in the fall of 2004, 59 youth have obtained employment in the PartnerShop and more than 100 young people now have the skills, training and confidence to pursue career interests. For more information about Ben & Jerry’s Free Cone Day or to find the scoop shop nearest you, visit www.benjerry.com.

About New Avenues for Youth
New Avenues for Youth is a nonprofit service organization committed to helping at-risk and homeless teens gain the life skills necessary to lead sustainable lives and avoid lifelong homelessness. Established in 1997, New Avenues offers early intervention and prevention, family reunification, education, job training, transitional housing, medical care, drug and alcohol counseling, and basic human needs including food, clothing and hygiene items. For more information about New Avenues for Youth, visit www.newavenues.org or call (503) 224-4339.

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