BTA leader Scott Bricker speaking at the Eye to Eye campaign launch in downtown Portland this morning.(Commissioner Adams and PDOT DirectorSue Keil in background.)Video below(Photos © J. Maus) With morning bike commuters streaming into downtown Portland, the BTA led a press conference this morning to launch their new Eye to Eye campaign. A free bell … Read more
A coalition of organizations in Portland, Eugene, and Springfield will launch the “Eye to Eye campaign” with a press conference and events tomorrow morning. Here’s a first look at the ad banner that will be appearing on TriMet buses and in print ads for the next few months:
“One of the key themes of the campaign is looking for other road users and being aware.”— BTA education coordinator Stephanie Noll “We need to see Eye to Eye—a lot is riding on it.” That’s the theme of a new, statewide safety campaign being organized by the Bicycle Transportation Alliance (BTA). Last week, the BTA … Read more
(Photo © J. Maus) The BTA is working to solidify plans for a new educational campaign focused not just on people who ride, but all users of the roadway. The campaign, dubbed Eye to Eye … a lot is riding on it, is still in the formational stages, but initial campaign materials describe it as, … Read more