Local entrepreneur dreams big with new “Retroshift” system

Buffered Bike Lane with a bike symbol and arrow pointing forward

The world of bicycle shifting is dominated by two big names: Shimano and Campagnolo (and to a lesser extent SRAM). Now an upstart Portland entrepreneur is throwing his hat in the ring with a new product called Retroshift.

As its name implies, Retroshift is old technology with a new spin. The product is a lever for road bikes similar to an “STI” mechanical lever that allows riders to shift and brake at the same time. The big difference with Retroshift is that the shifter sits in front of the brake lever and the shifter itself is nothing more than an old bar-end or downtube shifter.

Watch the video below to see how it works:

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