The BTA has changed its name to “The Street Trust”

Buffered Bike Lane with a bike symbol and arrow pointing forward
BTA members voting on the new name last night at Velo Cult in northeast Portland. (Photo: J. Maus/BikePortland)
BTA members voting on the new name last night at Velo Cult in northeast Portland.
(Photo: J. Maus/BikePortland)

Seeking to “break through to the next level” of effectiveness and political power, the Bicycle Transportation Alliance officially changed their name last night.

The new moniker, “The Street Trust,” was ratified by members by a wide majority at the the organization’s annual meeting last night in northeast Portland.

Board President Justin Yuen said the new name will enable the BTA to, “Fundamentally get to the next level of change we are all seeking,” and to, “Be able to influence the conversation in the region.”

“So much of executing on protected bikeways,” he continued, referencing the bike-related investments around TriMet’s Orange Line MAX project, “Is intertwined with investments in pedestrian and transit.”

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