After getting lots of negative feedback about an ad running on college campuses that said “Stop pedaling… start driving,” General Motors apologized and said they planned to stop the campaign. Apparently they’re still working on taking the ads down… Reader Chris T. wrote us from the campus of Colorado University in Boulder with a picture … Read more
“We’re in the business of transportation… we are looking at other modes of transportation because not everybody wants to get around in a vehicle and not everyone needs to own a car.”— Tom Henderson, GM Media Relations Last night I got a phone call from General Motors’ self-described “PR Guy” Tom Henderson (actual title is … Read more
Detail of Giant Bicycles response to GM ad.-See it below- It’s been two days since we first shared the “Stop pedaling… Start driving.” General Motors ad and the story — and the ad itself — is still getting a lot of attention. GM themselves has responded by saying they’ll pull the ad out of rotation, … Read more
GM ad running in college newspapers.– Click to enlarge–