Language Matters: Three rhetorical tricks bike advocates could learn from Uber’s Plouffe

Buffered Bike Lane with a bike symbol and arrow pointing forward

(Video courtesy Willamette Week/Tech Fest Northwest)

Language Matters is an occasional column about the ways we talk about bikes and biking.

When bike believers get political, they often struggle with talking points. People who know the argument for biking in their bones can forget that those who don’t ride won’t be convinced without words.

David Plouffe has never struggled with talking points.

The Obama campaign manager and strategic advisor turned professional Uber evangelist was in town last week to speak at the annual Tech Fest Northwest conference, and his 13-minute stump speech on behalf of his current employer was a rhetorical sight to behold.

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