Blazers star CJ McCollum rolls on Biketown (and so have thousands of other people)

This video, posted to Instagram and Twitter last night by Trail Blazers star guard CJ McCollum, says just about everything you need to know about Portland’s new bike share system: It’s fun, it’s easily accessible which encourages spontaneity (McCollum said his ride was done on an impulse, probably as a celebration of his new contract), it’s considered cool enough for a stylish and respected NBA star to ride (thanks Nike!), and it appeals to a much broader swath of Portlanders than regular old cycling does.

These are just some of the reasons why after just one week, Biketown looks like a huge success that’s making people sing and smile (just like CJ) all over town. In fact, over 7,000 people have taken a Biketown for a ride in the first 7 days.

Here are the latest numbers from Biketown’s operator Motivate Inc as of 2:00 pm yesterday (Tuesday):

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