Portlander launches ‘It’s in my heart’ cycling apparel brand

Buffered Bike Lane with a bike symbol and arrow pointing forward

Portland resident Chris Chapman has launched a new cycling apparel brand called, “It’s in my Heart“. The business is just getting off the ground; but Chapman, a former brand manager at Castelli/Sportful, says he’s already got orders flowing in from all of Portland’s major bike shops as well as the Made in Oregon store and REI.

Chapman has licensed the well-known heart artwork from Portlander Chris Bucci. Bucci is the man who became something of a local celebrity for his ubiquitous stickers and hats with a simple green heart inside an outline of the state of Oregon.

Chapman plans to take that design and use it to create jerseys, hats, socks and other cycling apparel items for all 50 states. He’s starting locally; but he’ll make a national launch at the Interbike trade show this fall.

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