Photo: BRAIN]
[Via Bicycle Retailer and Industry News]
Shimano is investing millions of dollars into a new component group called “Coasting” that will target new cyclists. They plan to roll out the new group to only 15 cities the first year starting in March of 2007. According to a story in Bicycle Retailer and Industry News, Shimano will focus the initial marketing of the new group in “bike-friendly cities with safe places to ride.”








