
-Watch it below-
Local shop Bike n Hike has launched a new, summer marketing campaign. The first big piece of it is a commercial titled, “I am Cyclist.”
The video was shot on location in Portland and produced by Reel Innovative. It features several characters (one of whom is a Bike N Hike employee) who share the various characteristics that make them a “cyclist.” Some of the most common biking stereotypes are represented including the roadie, the mountain biker, and the fixed gear rider. Each rider type shares a few things that makes them a “cyclist” and then proudly proclaims (with patriotic music in the background), “I am cyclist!”