Job Title
Email Marketing Coordinator
Company / Organization
Castelli
Job Description
Position Description:
The Castelli US Email Marketing Coordinator is a Portland-based position that works closely with the US and Italian ecommerce and marketing teams to activate our US email marketing communications and oversee our US customer database.
Duties and Responsibilities:
1. Email Communications:
o Work with the marketing/e-commerce teams to create engaging email campaigns unique to the US market.
o Collaborate with the Creative Director to set up weekly emails and update automated workflows, ensuring they are sent out correctly and on schedule.
o Research endemic and non-endemic email and content strategy; use those learnings to improve US email communications.
2. CRM
o Oversee the US customer database and ensure that it’s up-to-date and accurate.
o Proactively create segmented lists within the database based on various criteria such as demographics, behavior, etc. to better understand our customers and refine our communications.
o Identify and implement strategies to improve contact information and grow the database.
o Collaborate with the Global CRM Manager to align with – and to create – best practices.
3. Analytics & Reporting:
o Track the performance of email campaigns, analyze metrics such as click-through rates, unsubscribes, etc., and report the results to the team.
o Regularly update/develop key performance indicators (KPIs).
o Use data analysis to make informed recommendations for future email campaigns and CRM strategies.
4. Ecommerce and Marketing Support:
o Provide additional support to the ecommerce and marketing teams. May include website content management, event support, etc.
Personal Qualifications:
The ideal candidate will have a passion for cycling and understands the importance of quality cycling apparel and its importance, has excellent communication skills, and enjoys collaborating with internal teams.
Growth Opportunities:
Depending on applicant experience, this role could evolve over time to also provide communications support for our partner brand, Zoot, which specializes in triathlon apparel.
Education & Work Experience Qualifications:
• Bachelor’s degree
• 2-3 years of experience in digital marketing or ecommerce
• Experience with an e-mail management platform
• Some familiarity with graphics/layout software helpful
• Experience using a CRM platform and managing contacts (knowledge of Hubspot a plus)
• Excellent communication (verbal and written) skills
• Attention to detail with a desire to learn
• Ability to work with and summarize large sets of data
• Knowledge of digital trends
• Ability to self-project manage, and prioritize multiple projects
• Flexibility to work in a decentralized structure (working with US and Italian Ecommerce teams)
• Proactive, can-do approach to problem solving and identifying future tasks
• Strong organizational skills, detail orientation, and commitment
• Ability to adapt to the changing needs of a dynamic growth-oriented business
• Knowledge of the cycling, sports and/or outdoor industries a plus
About Castelli:
Castelli is a premium cycling apparel manufacturer, with world headquarters in Italy and US headquarters in Portland, Oregon. We have a history of product innovation and performance that goes back over 75 years. Our products have been used by Tour de France winners, World Champions, and Olympic Gold Medalists.
How to Apply
Please email cover letter and resume to careers@castelli-us.com
