Not sure what’s more painful: This guy’s
face, or the misguided “safety”
campaign exploiting it.
(Photo: Boston Public Health Commission)
Welcome to Monday. It’s time to roundup all the noteworthy news and stories from the past week…
— A new PSA campaign in Boston is an example of when officials get over-eager on the “bike safety” idea. The Boston Public Health Commission is behind a ridiculous and scare-inducing campaign to encourage helmet use that includes billboards of men with bloodied faces and the “No Excuses, Wear a Helmet” tagline. Thankfully, the Boston Biker blog has called it out, saying the ads, “Might actually do more harm than they avoid.”
— Perhaps public health folks feel justified in their fear-mongering with studies like this one from Ontario, Canada that found, “cyclists who did not wear a helmet were three times more likely to die from brain trauma than those who wore protective headgear while riding.”
— For a PSA that might actually do some good, our friends Russ and Laura from Path Less Pedaled published their latest video: How Bicycles Can Save Small Town America.
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