“We’re in the business of transportation… we are looking at other modes of transportation because not everybody wants to get around in a vehicle and not everyone needs to own a car.”
— Tom Henderson, GM Media Relations
Last night I got a phone call from General Motors’ self-described “PR Guy” Tom Henderson (actual title is Manager, Cross Brand Communications and Media Relations). I had mentioned I wanted to talk with someone from GM about their “Stop pedaling… start driving” ad and Henderson was the guy who came forward.
Our conversation happened before Mark Degnan, Director of Local Advertising and Marketing for GM, posted a statement about the ad on the company’s “Fast Lane” blog (which has since been unanimously panned by commenters).


