Job: Marketing Director (Bike Friday)

Posted by on December 11th, 2009 at 2:15 pm

Job Title
Marketing Director

Company/Organization
Bike Friday

Job Description
Director of Bike Friday Marketing
~Location: Eugene, Oregon

Bike Friday is looking for a special marketing person who can maintain great relations with our wonderfully enthusiastic customers while finding new ones to join the community. We have a world wide brand community that most companies only dream about and it takes a special understanding, sensibility and set of skills to help it continue to grow.
You need to not only understand the special and unique Bike Friday world wide community but you also need to love marketing in the ways that a community like ours thrives from.
Bike Friday is a small company with a lot of passion and enthusiasm for the mission:
“To build a better tomorrow by offering individual solutions for transportation, personal oil independence and health.”

Position Summary:
Reports to: General Manager
Responsible for the strategic development and execution of all consumer and trade marketing activities for the company, including online and off line advertising, public relations, account marketing and grassroots marketing.

Responsibilities:
Refine brand messaging and core consumer profiles (10%)
* Work with the management team to refine the definition of the core consumer psychographics and demographics
* Communicate the brand positioning effectively internally, and externally to partners such as public relations and advertising agencies
Drive successful execution of key brand marketing objectives (40%)
* Develop and execute high-impact, cost-effective online and offline marketing strategies; manage resources effectively
* Support retail dealers with product education and point of sale marketing materials to drive sell-through
* Develop and execute grassroots marketing strategies to build awareness and direct sales.
* Effectively deploy innovative promotional campaigns to drive traffic and sales
*Forecast and manage overall marketing budget for high ROI
Manage Marketing and Sales aspects of bikefriday.com (40%)
* Make the site an effective product education tool for prospective customers and other stakeholders, including retailers
* Streamline the path to purchase, to increase direct sales of bicycles and accessories
* Develop online marketing strategies such as SEO, affiliates, keywords and buzz monitoring to drive traffic to bikefriday.com
* Manage the flow of fresh content onto the website as well as ongoing site enhancements

BENEFITS INCLUDE: profit sharing, 401K, health insurance with vision, covered bike parking, shower facilities, discount on bike parts, paid holidays, shop privileges & family friendly. Wages are based upon merit, not seniority, so come earn as much as you want. And, you get to build yourself a personal bike on the company’s dime. Bike Friday loves diversity & encourages all interested, qualifying parties to inquire.

How to Apply
Download our Employment Application at www.bikefriday.com/employment, and return it to us via fax, mail, email to
Bike Friday
3364 W. 11th Avenue
Eugene, OR 97402
Fax:541-687-0403
jobs at bikefriday dot com

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