Posted by Jonathan Maus ( Publisher/Editor ) on September 25th, 2012 at 11:57 am
A new report compiled and presented by Nike Inc., the American College of Sports Medicine and the International Council of Sport Science and Physical Education at this week’s Clinton Global Initiative meeting, includes bicycle transportation as one of the key solutions to combat the world’s “urgent” physical inactivity crisis.
The report, titled Designed to Move: A Physical Activity Action Agenda, highlights six efforts from around the world that “are literally changing the way people move throughout daily life.” One of those six is how Portland has used “collaboration and culture to progress the bicycle movement.” In addition to the prominent role bicycling plays, the report also provides advocates a powerful new set of talking points.
As for Portland’s starring role, here’s an excerpt from report*:
Government, urban design, transportation, corporate, education, health care and civic engagement sectors have worked together. Strong support was received from local businesses/employers, schools and parents advocating for safe routes. The public transit system’s (TriMet) bike-supportive policies allow bikes on all buses and rail cars, and the digital/IT sector also innovated ways to provide quick access to active transportation information and tools. Theintertwine.org provides tools for residents to connect with nature. Bikeportland.org has become a powerful source and voice of all things bicycling including a popular ‘Monday Roundup’ which features news from the industry, traffic laws, events and advocacy.
Foresight, Braintrust, Visionaries
The ‘bike movement’ in Portland can be traced back to the early 1970s… Over the years, coordinated efforts created both the ‘hardware’ and ‘software’ needed to advance Portland to a city known for its bike-friendly infrastructure. The reputation the city has developed around bicycling has attracted a strong brain trust of academics, with critical research coming out of Portland State University.
Beyond a mention of Portland (and Portland biking photos sprinkled throughout it), the report (PDF here) is significant for other reasons. I think it’s a good lesson for bike advocates on how to raise the profile of an issue, develop compelling messages and images, get people excited to do something, and then give them the tools to do it.
In addition to the quality of the report (it contains lots of good infographics and stats), I was happy to see bicycle transportation (not cycling as a sport) mentioned several times.
After detailing the huge economic and health-related costs of growing rates of physical inactivity around the world, the reports contains two “Asks”: 1) Create Early Positive Experiences for Children and 2) Integrate Physical Activity Into Everyday Life. It’s easy to see how bicycling can and should play a role in both of those; and thankfully, the report’s authors clearly respect that role (instead of ignore or minimize it like I see so often in high-level documents like this).
The chapter on transportation begins like this:
“Transportation policy provides one of the single most important ways to get people physically active. Whether it’s mandating bike lanes and sidewalks or providing vouchers to low-income children so they can access options for sports and physical play, these policies just might be the difference-makers.”
Under the “policy considerations” heading, the report says bicycle parking should be located near all transportation hubs, “complete streets” should be supported, streets should be traffic-calmed, and that there should be “zero tolerance” for anything that makes a transportation system “unsafe or uncomfortable for any group, especially women and girls traveling alone.”
As examples to learn from, the report cites, “Closing off streets or calming traffic for physical activity,” as a “Quick win” and includes a spotlight on Denmark’s Cycle Super Highways. Safe Routes to Schools programs are given their due as well.
The report is definitely worth a look. Check it out and learn more at DesignedToMove.org.
*Disclosure: Nike contacted me in the course of developing the Portland case study. I spoke with them about my perspective on bicycling here and I also ended up licensing several of my photographs to them for use in the report.