Oregon Business Journal
The Portland (and Oregon-wide) bike industry is the cover story in the January 2009 issue of Oregon Business magazine. Titled, The Bicycle Industrial Complex: Bike Madness Fuels $150 Million Industry, the lengthy story touches on many facets of Portland’s bike scene to paint a picture of how growing numbers of bikers are helping create a healthy niche economy.
Here’s a snip from one of the opening paragraphs:
The market for anything connected to bicycles in Portland runs rich and deep, and entrepreneurs are sprinting to create new ways to tap into it. About 50 new bike-related businesses have sprung up over the past two years here, and while some are destined to remain forever fringe if they survive the downturn at all, others have tremendous potential.