When all else fails, turn to sasquatch. That’s the thinking from the Oregon Department of Transportation when it comes to educating people about crosswalk safety.
The fabled, hairy creature plays a starring role in a new video from the agency (made in partnership with Metro) released this morning. “Sasquatch stars in a new video spot illustrating the law and the importance of everyone being alert, be they drivers, pedestrians, bicyclists or mythical furry forest creatures,” reads the official statement.
In the video Sasquatch approaches an intersection only to get scared as someone approaches in a car. Then another person calms his fears by reminding him that in Oregon, “every corner is a crosswalk.” It’s a fun video, but it highlights a very serious issue: The number of people who were killed while walking in Oregon was up 50 percent statewide in 2015 (compared to the previous year). 10 people were killed while walking in Portland last year.
Check out the video below: