Bike maker Santa Cruz will match bike taxes paid in Oregon, then donate to MTB trail groups


Some of you totally called this.

When news of Oregon’s silly new bike excise tax sunk in, some readers figured it was only a matter of time before a bike company or bike shop did a promotion around it.

California-based Santa Cruz Bicycles just launched the “Oregon Trail Tax” promotion. It’s their play on the new tax; but it comes with real and serious benefits to mountain bike trail advocacy groups.

I’m pinched for time today, so I’ll just share the press release:

Santa Cruz’s ‘Oregon Trail Tax’ riffs on state’s new bike tax to raise money for mountain bike trails

SANTA CRUZ, CALIF. – Santa Cruz Bicycles has responded to Oregon’s controversial new bicycle tax with a promotion that promises to deliver thousands of dollars to mountain bike projects across the state. Dubbed “The Oregon Trail Tax,” Santa Cruz will match the $15 per bike tax customers pay on every Santa Cruz and Juliana bike sold in Oregon starting September 1 and for the remainder of 2017. Proceeds will be split evenly between three trail advocacy organizations who build trails in the state–the Northwest Trail Alliance (NWTA), the Central Oregon Trail Alliance (COTA), and Team Dirt.

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