Widmer teams with Keen Footwear for new ‘Full Fender Brown Ale’

Buffered Bike Lane with a bike symbol and arrow pointing forward

It has finally happened. For years now we’ve wondered why the largest beer maker in Portland — Widmer Brothers Brewing — didn’t have a bike-themed beer. After all, not only are we the best biking town in America, but Widmer is a very bike-friendly company. Co-founder Rob Widmer even rode his bike in a commute challenge during National Bike Month in 2008.

Now comes word that Widmer has collaborated with another Portland-based company, Keen Footwear, to make a new beer that will be called Full Fender Brown Ale.

We don’t know all the details yet, but the official announcement and label art are expected to be unveiled next week.

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On Test: Austin bike shoes by Keen Footwear

Buffered Bike Lane with a bike symbol and arrow pointing forward
On Test- Austin shoes by Keen Footwear-1

(Photos © J. Maus)

Portland’s bike-friendly vibe continues to wear off on Keen Footwear. When they moved their corporate headquarters here in 2006, they wasted no time in putting bikes in their product catalog. Two years later, they promised to expand their cycling-oriented product line.

They’ve kept their promise.

They started by putting an SPD-compatible sole on their well-known sandal design. Then they came out with a closed-toe, cleated bike shoe dubbed the “Springwater“. Now they’ve added two more models to their “Pedal” line — the “Coronado Cruiser” and the “Austin“.

I’m currently wearing a pair of Austins (which, for the record, were given to me free of charge by a Keen rep).

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