“I think there are some big leaps being made here with regard to the ad’s message being misleading or in some way endangering cyclists. The ad poses a question. How people interpret it or act on it is not up for TriMet to determine.”
— Becky Witt, Public Information Officer for TriMet
As the debate continues over an ad campaign on a MAX train that asks, “Should cyclists pay a road tax?”, several people in the comments have wondered whether TriMet should have even allowed the ad in the first place.
Yesterday, I learned more about TriMet’s advertising policy from their Public Information Officer Becky Witt. In a nutshell, Witt says an Oregon court ruling prevents TriMet from picking and choosing what ads they run, yet their policy still allows exceptions for offensive ads or ads that could endanger public safety.
In an email exchange/interview last night, I asked to Witt more about this situation.
When it comes to ads, Witt likened TriMet to “an impartial third party” and wrote that:
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