This story is part of my ongoing coverage of the 2008 National Bike Summit. See the rest of my coverage here.
There’s an exciting trend in the bicycle industry: more and more companies are putting advocacy in the job description of their employees. A few companies are even making it a full-time position.
Jay Ferm, who heads up the advocacy efforts of Wisconsin-based accessory brand Planet Bike, says “it’s definitely a trend.” He points to industry heavyweights like SRAM and Pacific Cycle (they own Scwhinn, Mongoose, and GT) as just the most recent examples.
Other companies who have made advocacy an official part of the job include Chris King Precision Components, Saris, Specialized, Trek, and others.






