Ira Ryan and Tony Pereira, two of Portland’s most well known bicycle builders, are going all-in on a new company. The duo plan to formally launch Breadwinner Cycles at the North American Handmade Bicycle Show in Denver this weekend.
“We’re coming together to build more bikes for more people,” is how Pereira explained it when I got a sneak peek at the new line of bikes last week.
Breadwinner is more than just a new bike company, it’s the beginning of a new adventure for Pereira and Ryan. After spending over seven years (each) building up their own brands — Pereira Cycles and Ira Ryan Cycles both started in 2006 — the launch of Breadwinner as a standalone bike company marks a significant step in a new direction.
“This is definitely a huge leap for us,” Pereira said, as he and Ryan bantered over final details prior to loading up their new bikes in a truck and driving to Denver for the Big Show.
Far from just another custom bike brand, Pereira says their five-year plan is to establish a factory, hire welders, and make 1,000 bikes per year.