Posted by Michael Andersen (News Editor) on May 1st, 2014 at 5:11 pm
patronize a bike-friendly business this month, draw a bike on
the receipt and share a social-media photo to thank them.
(Photo: The Path Less Pedaled)
Much like Arbor Day, and for basically the same reasons, National Bike Month has long been a bigger deal in Nebraska than it is in Portland.
But, though it’s a little harder to spot around here, May is indeed Bike Month in the United States. And there are lots of great ways to celebrate it locally.
First, here’s a wonderful idea from Russ Roca of The Path Less Pedaled: All this month, patronize businesses that you know to be bike-friendly, and thank them for it by drawing a little picture of a bike on your receipt. Then share a photo of the receipt on your favorite social media account with the hashtag #bikenomics.
Here’s Roca’s pitch:
A lot of the great changes that are happening in our cities is because of the work of passionate advocates – but they do not operate in a vacuum. Supportive businesses and business improvement districts are also helping accelerate change, and this month we’d love to flip the script a little. …
Let’s give thanks to the businesses that support biking this month! Let’s frequent the restaurants, pubs, hotels, and retail shops that are supportive of bicycling. I had a creative writing professor tell me that “it’s always better to show than tell,” so in that vein draw a little bicycle icon or thank them for supporting bicycling on their receipts this month and take a photo of it and share it. If you are on Instagram or Twitter, tag it with #bikenomics. If you are on neither, you can email us the photo and we can post it for you.
Including the social media handle of the business in question might be a great way to spread the idea.