hifi components

For unpaved road lovers, it’s a ‘Show & Tell’ weekend

by on June 27th, 2018 at 11:47 am

In the past few years there’s been a meteoric rise in the popularity of unpaved road riding — a.k.a. “gravel grinding”. In just five years we’ve gone from exploring “Bullshit” roads, to capturing the State of Oregon’s attention, to the rise and fall of the Oregon Outback.

The current state of this adventurous style of riding is the proliferation of groups that organize themselves online via social media and plan unsanctioned, unsupported rides on logging and forest roads in and around the Portland region.

One of the largest and most well-known of those groups is Our Mother the Mountain, and this weekend will be something of a coming-out party for all if its fans. Known simply as OMTM, the group is “led” by people whose knowledge of excellent backroad routes is as deep as their passion for riding them. These are the folks who inspired me to discover the dark side of Larch Mountain and the “hell of the North Plains.”

This weekend, Portland-based HiFi Wheels will team up with OMTM, Royale Brewing, and emerging apparel brand Biciclista for Show & Tell, a full weekend of riding and connecting with other unpaved enthusiasts.

There’s a bike show and two days of riding planned. Here’s how it’ll go:[Read more…]

With wheels rolling, HiFi Components is on track for success

by on March 5th, 2018 at 3:04 pm

Joshua Liberles and Bre Rue have put HiFi in a groove.
(Photos: J. Maus/BikePortland)

Southeast Portland-based HiFi Components is nearly five years into its journey as a bike company. And 2018 might be the year we can no longer call them a “start-up”.
[Read more…]