The Portland Trail Blazers will pass out 6,500 custom-branded Blazer bike bells at tonight’s home game against the Los Angeles Lakers. Bike-riding fans will also enjoy a new roof over their head at the arena’s main bike parking area.
Charlie Burr, from the Blazers PR firm, told me yesterday (with tongue firmly in cheek) that, “We believe the sound of alternative transportation will serve to disorient our Los Angeles brethren, giving us a critical advantage.”
Noisemakers in the crowd are common at Rose Garden Arena, but the team usually hands out cowbells.





