(Photo: Jeff Bernards)
In case you haven’t heard, the Bicycle Transportation Alliance (BTA) is working on a campaign to increase awareness of the need to use lights while biking. They debuted a hilarious video PSA a few weeks ago (and more are in the works) and now they’re teaming up with the City of Portland to do the first-ever bike light count.
The purpose of the count is to better understand what the current levels of bike light usage are, find out whether usage is going up or down, and so on. Here’s more from the BTA:
The data collected in the survey will help the BTA and the City target education and awareness efforts, target enforcement efforts, raise funds to buy bike lights for distribution, and monitor the impact of education and enforcement efforts. It is intended to be conducted annually.
The survey will happen over three days in early March and the BTA needs about 100 volunteers to make it happen. If you want to be a part of this historic count, consider volunteering. There’s an online sign-up form to fill out and a short, half-hour orientation tomorrow (2/23) at the City of Portland building.
Results of the survey will be announced on Friday, March 18th with a press conference at Clever Cycles. Learn more on the BTA Blog and consider volunteering if you can.